CROMA LAB
FORESIGHT E TENDÊNCIAS
Dados para guiar decisões mais humanas, conectadas e estratégicas
A gente olha pro que já tá mudando agora: comportamento, cultura, tecnologia.
Com os estudos da Croma, você entende os sinais do presente e se prepara pro que vem com mais clareza.
STUDIES
Data to guide more human, connected, and strategic decisions
We focus on what is already changing now: behavior, culture, technology.
With Croma’s studies, you understand today’s signals and prepare for what’s ahead with greater clarity.
WHAT ARE CROMA STUDIES
They are analyses that combine data, trends, and emerging signals to help you see what lies ahead and make more strategic decisions. With foresight studies, you gain long-term vision, reduce uncertainty, and build competitive advantage.
With this perspective, it becomes possible to anticipate movements, reduce uncertainty, and position yourself more clearly in the market.
Available for purchase or custom development.
WHAT ARE CROMA STUDIES
They are analyses that combine data, trends, and emerging signals to help you see what lies ahead and make more strategic decisions. With foresight studies, you gain long-term vision, reduce uncertainty, and build competitive advantage.
With this perspective, it becomes possible to anticipate movements, reduce uncertainty, and position yourself more clearly in the market.
Available for purchase or custom development.
ANTECIPE O FUTURO COM A GENTE
Além de acessar os estudos prontos, você pode se tornar cotista de investigações inéditas. Isso significa que você participa desde o começo, ajuda a direcionar o olhar estratégico e ainda recebe o material em primeira mão, com benefícios exclusivos.
We collect data, signals, and emerging trends across different contexts (social, technological, economic, and cultural), expanding perspectives beyond the obvious.
We identify the most relevant drivers for your sector or challenge, prioritizing what can truly generate impact in the short, medium, and long term.
We co-create scenarios with stakeholders and specialists, combining analysis and creativity to imagine possible, provocative, and desirable futures.
From scenario to action: we deliver clear strategies, innovation opportunities, and practical recommendations, all aligned with your business reality and objectives.
We collect data, signals, and emerging trends across different contexts (social, technological, economic, and cultural), expanding perspectives beyond the obvious.
We identify the most relevant drivers for your sector or challenge, prioritizing what can truly generate impact in the short, medium, and long term.
We co-create scenarios with stakeholders and specialists, combining analysis and creativity to imagine possible, provocative, and desirable futures.
From scenario to action: we deliver clear strategies, innovation opportunities, and practical recommendations, all aligned with your business reality and objectives.
We collect data, signals, and emerging trends across different contexts (social, technological, economic, and cultural), expanding perspectives beyond the obvious.
We identify the most relevant drivers for your sector or challenge, prioritizing what can truly generate impact in the short, medium, and long term.
We co-create scenarios with stakeholders and specialists, combining analysis and creativity to imagine possible, provocative, and desirable futures.
From scenario to action: we deliver clear strategies, innovation opportunities, and practical recommendations, all aligned with your business reality and objectives.
COMPLETE STUDIES
- All (15)
- The Future of Finance (1)
- Innovating with AI (2024)
- Food Consumption (1)
- Generations (1)
- Marketing Compass (5)
- Brazilian Dreams (1)
- Cosmentology (3)
- Oldiversity (4)
- High Tech Retail (3)
- Companies (1)
Cosmentology (2025)
Men’s beauty trends.
Oldiversity (2025)
The impacts of longevity and diversity on brands and businesses.
The future of Brazilians’ relationship with money and finances (2024)
This is a syndicated study that maps Brazilians’ behavior regarding their finances and the beliefs that guide decisions about banking products, fintechs, credit, and payment solutions.
Quer trazer foresight para o seu negócio?
Você pode:
- Acessar produtos prontos
- Pedir uma análise personalizada
- Se tornar cotista de uma nova investigação
O importante é uma coisa só: se preparar hoje pra decidir melhor amanhã.