CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO

CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO                                         CONHEÇA O CROMA LAB, NOSSO LABORATÓRIO DE INOVAÇÃO

SERVICES

One partner. Many solutions.

OUR SOLUTIONS IN

Business and management

Innovation design and digital transformation

Design of business plans and growth potential

Process and interface design

Design of culture and functional structures

Brands and communication

Brand and architecture design

Internal communication design

Competitive process design

CRM and relationship design

Portfolio and experiences

New product and service design

Category strategy and pricing design

Retail and memorable experience design

Innovation lab design

Understanding organizations

Reputation study design

Design of promoter and detractor networks

Environmental research design

Employee research design

Understanding buyers and consumers

Journey and experience design

Store layout and planogram design

Cultural code design

Implicit pattern design – neuroscience

Motivational pattern design

In-store pattern design

UX & UI design

Consumer behavior pattern design

Tracking and monitoring

Brand and communication tracking design

Digital listening design – social listening

NPS and Digital NPS design

Continuous trend design

A SAMPLE OF OUR BROAD AND VERSATILE PORTFOLIO

Qualitative

  • Interviews
  • Ethnography
  • Netnography
  • Focus groups
  • Generative sessions
  • Online communities
  • Consumption diaries
  • Accompanied shopping
  • Projective research
  • Mystery shopper
  • Shadowing & spy

Quantitative

  • Descriptive research
  • Exploratory research
  • Experimental research
  • Causal research
  • Panel

Tests

  • Concept
  • Sensory
  • Communication

Studies

  • Price elasticity
  • Market potential
  • Price and brand image

Data science

  • Statistical models
  • Econometric models
  • Segmentation

Neuroscience

  • Eye tracking
  • Electroencephalogram
  • Facial coding
  • Implicit Association Test

Other technologies

  • Croma Oracle
  • Virtual reality
  • Behavioral targeting
  • Dashboards
  • Social listening
  • Panels
  • UX & UI

Applied sciences

  • Semiotics
  • Cultural anthropology
  • Visual anthropology

Artificial intelligence

Proprietary oracle and LLM design

Superagent design

Customization design for pre-existing LLMs

Dashboard and interface design

Graphical interfaces

Graphic concept design

Wireframe and sketch design

Visual design, layouts, and UI

Prototype design

Interaction and usability

Usability analysis and heuristic testing design

Information architecture design

Corporate events

Trade show, congress, and convention design

Brand activation and product launch design

Game and gamified event design

Special technology design for events

Knowledge management

Team integration design

Training program design

Human-centered service design

Content gamification design